Email Marketing Features

Webtastic Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys, events, contacts and more.

It is fully-featured email marketing software which has been developed by marketing experts and includes the following useful features:


Email Design Features

Email Templates


Choose from many, industry-specific email templates to help you get started on creating your email.

Upload or Import Content
Upload your existing HTML email campaigns or import the HTML from an existing website. It also comes with a WYSIWYG editor, for easy editing.

Please Many with One Design
We have predesigned templates within the Email Marketer system. Our templates have been tested to work in the most popular email clients (these include GMail, Hotmail ,Yahoo, Hotmail, AOL and Outlook). This means your contacts will see your emails as you intended them to be seen.

Easy Upload of Images
Upload your images into your email. Unlimited storage for your images is available with every user account.
Easy Editing with WYSIWYG
Use the built-in WYSIWYG (What-You-See-Is-What-You-Get) editor to make changes to your emails. You can format text, insert and upload images, and more.



Inbox and Popup Previews
See how your emails will look before you send it. Email Marketer allows you to perform checks to ensure that you avoid sending embarrassing looking emails. You can even send a test email to yourself.

Use Existing Template
No need to design email templates from scratch. Upload or copy and paste your existing template into Webtastic Email Marketer in seconds.
Personalised Emails
Personalise your emails with ease using custom fields such as first name, or business name. It works just like the mail merge feature in Microsoft Word!



Advanced HTML Editing
Advanced users have access to the HTML code of their email campaigns, using the WYSIWYG editor'.

RSS Archive
Webtastic Email Marketer creates an RSS archive of the emails you send. Making it easy for you to display the archived email as a link on your website.

Anchor Links
Anchors allow you to create links from one section of your email to another. For example, you can create a table of contents with anchor links to a paragraph further down in the email.


Email Campaign Features

Easy, Automatic Unsubscribes
The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to the bottom of your email campaigns.

All unsubscribe requests are processed automatically saving you time and giving you peace of mind.



Tips for Campaign Optimisation
Email Marketer displays tips, and advice to teach you about the best email marketing practices. For example, learn how to improve on your subject lines, what time works well for sending and more.

Automatic Bounce Handling
Bounced emails are processed and removed from your contact lists automatically, leaving your contact list clean.

You can also generate a list of email addresses that have bounced.

Upload & Send Attachments
Upload and send attachments with your email campaigns.

Embed Images As Attachments
You have the option to embed images as attachments. Meaning your email can be viewed without an internet connection.
Free, Built-In Spam Checking

You can scan your email for known spam words, and our spam report will show you what areas are required to be changed. This will ensure that your emails are delivered to as many inboxes possible. We have tested our anti-spam scanners against many of our well known competitors, and have found our scanners to be more effective!

Forward to a Friend Link
Spread the word of your email campaigns by encouraging readers to share your email by including a "forward to a friend" link. Our statistics reports can also show you who forwarded your email and when!



No Duplicate Emails Addresses
Never worry about duplicate emails with Webtastic Email Marketer. We guarantee you'll never find a duplicate email address in your contact lists.

Send Now or Later
Scheduled sending is also available. Blast your emails out immediately or schedule it for a later time and date.

Send to Multiple Lists at Once
Send your email campaign to more than one contact list in one send. Duplicate email addresses are removed before the send.
Dynamic Content
Insert dynamic content tags that will allow you to personalise your email message. For example, if the subscriber's hobby is tennis, you can show a tennis ball. If it is soccer, you can show a soccer ball, etc.

Inbox Preview
It is important that your emails look the same in all of the popular email clients, which isn't always easy.

The Webtastic Email Marketer's preview tool shows you how your email will look in other popular email programs (e.g. Gmail, Hotmail, AOL, Yahoo, Outlook).

If something out of place is detected, you will be shown what to change to ensure that your emails look how they are suppose to.



HTML, Text or Both (Multipart)
Design HTML emails, or plain text emails, or both using the campaign editor. Multipart emails are sent as HTML and text. The email client at the receiving end will show the most appropriate version.

CAPTCHA Form Support
Limit automated webbots from creating fake submissions from your website signup form. With the Webtastic Email Marketer you can enable the CAPTCHA feature on your subscription forms.

Pause & Resume Sending
Pause and resume email campaigns that have already started sending process.


Autoresponder Features

Create Multiple Autoresponders

Webtastic Email Marketer allows you to create multiple autoresponder emails for each of your contact lists.

After you have delivered an email, arrange for another email to be sent automatically after a certain period of time. For example, automatically send another email 24 hours later.

Filter your Recipient List
Assign autoresponders to your entire contact list or only a part of it. Perhaps you only want to send an email to those in your contact list that live in Melbourne. or those who have ticked the "Send more info" box on your website enquiry form.

By using this feature means that you can apply multiple autoresponders to one list, and use filters instead of spliting up your contact list.

HTML, Text or Both (Multipart)

Design HTML emails, or plain text emails, or both using the campaign editor. Multipart autoresponders are sent as HTML and text. The email client at the receiving end will show the most appropriate version.

Open/Link/Unsubscribe Reporting
See who opened your autoresponders, and what links your receivers clicked on. You will be able to see who has unsubscribe from your contact list and see which emails were rejected.



Advanced Email Marketing Features

Split Testing
Split testing enables you to test campaigns to a portion of your list. Send a different email to your split contact list and see which performs better based on click-thru rates.

See which split test performs the best and then send the best performing email to the rest of the contact list automatically after a period of time.

Unlike our competition, with the Webtastic Email Marketer, you can test unlimited versions of your campaign in a single split test.

Triggers
Automatically follow up on your campaigns with triggers. Send reminders or promotions based on the receivers activities like clicking a particular link. Even have contacts moved between lists!

With triggers you can:
  • Add/remove contacts in a new list based on the receiver on clicking a link. Or have contacts added or removed from a list on a particular date.

Automatic Event Logging
Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile.

You can see a complete history of every email they've received, which links they clicked and when they opened your emails.



Manual Event Logging


Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list.

Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.
Google Calendar Integration
Webtastic Email Marketer has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details.

Surveys & Feedback Forms NEW!
Use the drag & drop editor to quickly create a completely customised survey then link to it in your email or autoresponder and blast it out to your list. Responses are collected and can be analzyed, browsed and exported to Microsoft Excel for further processing.


Statistics & Reporting

Email Open Reporting
You've created and sent the perfect email campaign, but how many people opened it and when? Webtastic Email Marketer tells you this and more.

From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.

You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.

Link Click Tracking
See which links were clicked, by who and when. Your sales team can follow up with leads who have shown interest in your products by clicking a link in your email. Talk about making contact at the right time!

Google Analytics Integration
As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Email Bounce Tracking
Bounces are handled for you automatically and you can view reports showing which email addresses bounced, when and why, with an exact error message from the email provider, such as "Email address doesn't exist".


Unsubscribe Reporting
See unsubscribe statistics for each email campaign you send, either for a specific date or over time.

You can view the details of everyone who unsubscribed and see the unsubscribe rate relative to open and bounce rates.



Forward to a Friend
See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.


Contact Management Features

Full List Management
You'll always be compliant with spam laws and best practices thanks to Webtastic Email Marketer's automatic handling of opt-ins, unsubscribe requests and bounced email cleaning.

Add or Import Contacts
Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.

Website Signup Forms
Easily create customised signup forms with your company's color scheme to add to your website.

Unlimited Custom Fields
Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.

You can then add custom fields into your email campaigns to personalise them, similar to a mail merge in Microsoft Word.

Create Multiple Contact Lists
Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as "newsletter subscribers" and "sales leads".



Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Modify Subscription Details
Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.

Bulk Remove Contacts
Remove large groups of contacts from your list by typing in their email addresses or uploading a file.

You can remove contacts permanently or mark them as unsubscribed so they won't receive any new emails you send out.
One-Click Unsubscribe Links
Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.

Powerful List Segmentation
Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.



"Do Not Mail" List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.

Customisable Contact Views
When viewing your contact list in "grid mode" you can choose which of the contact's details appear in the grid, giving you the details you need quickly.



CAN-Spam Compliance Features

One Click Unsubscribes
The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.

You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Contact Details in Footer
Webtastic Email Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.

"Do Not Mail" List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.
Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.




Your Feature Not on the List?

We're Here to Help
If a specific feature you need isn't listed above there's a great chance it's already available in Webtastic Email Marketer! Just contact us and we'll be happy to assist you. If Webtastic Email Marketer does have the feature you need, we'll show you where to find it.

Next Steps
See how easy it is to create, send and track emails and autoresponders with Webtastic Email Marketer. Try the online demo.

 



I always knew that email marketing existed, but I never thought it could be as easily to manage as when I bought your product, Webtastic Email Marketer.